Propaganda for Good
Stories That Expand Awareness & Inspire Action
Your Pet Brain: Reframing Mental Health with Playfulness and Purpose
Why is mental health still so hard to talk about? That’s the question behind Your Pet Brain, a project designed to make conversations about mental well-being easier, lighter, and even joyful. The centerpiece—a plush, huggable brain—is more than just a toy. It’s a symbol of our shared humanity, a way to bring comfort and connection into an often isolating experience. And with 50% of profits supporting mental health research, every brain sold is a step toward greater understanding and care.
Why It Matters:
Because breaking down stigma starts with creating tools that invite empathy and dialogue.
A WWII Ship Turned Reef Conservation: Renewal Below the Surface
Some stories remind us of the power of transformation. This project took a relic of war—a World War II ship—and gave it new life as a thriving coral reef. It’s not just about environmental restoration; it’s about resilience, about finding beauty and purpose in the unexpected. By turning history into hope, this initiative speaks to the possibility of renewal, both in ecosystems and within ourselves.
Why It Matters:
Because transformation is possible when we choose to see potential, even in what’s been left behind.
Duality Derby: Embracing the Full Spectrum of Humanity
Life is a balancing act of opposites—joy and sorrow, strength and vulnerability, chaos and clarity. Duality Derby is a creative exploration of these contrasts, told through stories that reflect the beauty and complexity of being human. This project invites us to look at our own dualities with curiosity and compassion, reminding us that growth often comes from the tension between opposing forces.
Why It Matters:
Because understanding ourselves means embracing all the pieces of our experience—the light and the shadow.
House of Sammich: Inspiring Connection
For more than a decade The Great Sammich Ride, an interactive mobile art experience, has been at the origin and root of our conversation. The conversation of human connection, empathy and in your-face-wtf moments of humanity expressing itself. The adult playground of "the playa" has been a vital sandbox for testing new media, messaging and engagement art that shifts perception in real-time. From serving gourmet gluten free [toasted!] peanut butter and jelly sandwiches to guiding discussions on relationships, empathy and consciousness- there isn't any other environment quite like it.
A shout out to Canyon Bakehouse, Crofters Jelly, Justin's Peanut Butter and National Geographic for helping us spread the joy. In honor of the 10 Principals, this project is made possible each year by private-participant donor funding and does not utilize general account funds.
Why It Matters:
Because when you demonstrate that its a choice to see each other as friends- reality shifts for everyone involved.
In the words of Sammich "Hi, Friend Hi!"
Re-Thinking Everything
Insights, thoughts, and discussions around what’s lighting us up in the world
Let’s Work Together
Whether you’re interested in partnering, collaborating, or learning more about our work, we’d love to hear from you. Together, we can create a thriving future for all.